Bitpliance is a compliance consultancy that specialises in cryptocurrencies and virtual assets. They approached me to brand their services with a logo and landing page.
Since they work primarily with businesses, it's important to convey a sense of professionalism through their branding. At the same time, I wanted the logo's visual language to represent the tech aspect of the consultancy.
My main challenge was crypto and compliance are quite abstract concepts, so it was hard to come up with a logomark that accurately describes the consultancy.
As such, I decided to go with a logotype, specifically a monogram comprising of the initials B and P in small caps. The client loved my idea of incorporating squares and stacking them to create a three-dimensional effect that alludes to server stacks.
As there wasn't much information to show on the landing page, my approach was to make it visually captivating with an illustration and a wavy effect.