Big Red Truck is a Texas-based production company that prides itself on helping clients share their authentic message.
I was contacted by the owner to design a logo for their company. They were looking for something that's simple and memorable, but one that is polished and professional.
Whenever possible I try to create a logo that incorporates aspects of the client's business. In this case I came up with three concepts that combined both a truck and a film reel into the design. At the same time, instead of a regular truck I went with a shape that's sleeker to better appeal to the client's target audience.
Red is the most obvious choice for colors. As for fonts I wanted to convey the feeling of size for 'Big Red Truck', and a much thinner one for 'Films' to create contrast.